What does Google E.A.T. ?

Google voraciously consumes Expertise, Authoritativeness and Trustworthiness (EAT).

All three of these ingredients require one thing – regular site content updates :

Expertise : You show that you are actively staying informed about your industry, keeping up with the latest trends, and providing valuable, fresh information to your audience, which ultimately pegs you as a reliable authority in your field.

Authoritativeness : Regular updates push your site higher up search rankings, which in turn leads to additional exposure to your target audience, ultimately setting you as authority in your chosen industry sector.

Trustworthiness : Fly-by-nights, scams and cheap sites rarely invest valuable resources into quality content updates. Doing the latter automatically builds familiarity through repetition and familiarity creates trustful intimacy between source and user.

Most website owners assume content change to be limited to annual- or even longer spans, whereas – surprisingly – recommendations favour content refreshes every three months, at least. This is optimal for brands to still appear familiar to audiences but also to freshen up relevancy.

One of the best tools to use to stay on top of website content changes in real-time and in volume is Vreeslik bespoke feed streams. Easy to initiate and simple to follow, Vreeslik scans 1.8 million UK websites that update at least once every 3 months.

Vreeslik serves what Google E.A.T.