Profit for the birds…

As of 2024, the UK had 207 000 people working as solicitors and lawyers – 19% of whom were sole practitioners and the rest absorbed into larger legal firms or employed in industry.

Sole practitioners and small legal firms have the same general difficulties in attracting new business that most SME’s have – lack of brand recognition, limited marketing budgets, inadequate prioritisation of clients’ needs and strong competition from larger firms.

In addition, high expectations and economic pressures leave clients motivated to change providers at the first hint of dissatisfaction.

All of the above makes for a rocky road for small legal firms to consistent work.

A critical factor for small practitioners seeking business is to try and make contact with clients as close in time to the latter’s point of need as possible. In general, this is difficult if no prior contact from potential clients had been received.

Vreeslik creates custom snippet feed streams in real-time detailing legal needs from a variety of potential and diverse clients :

As example – guidance had been published by the Government for registration within one month of keeping poultry or other captive birds at any premises – 75% of respondents to further consultation disagreed with the proposed legislation and this included trade bodies, membership organisations, research enterprises, charities, sundry business and local authorities – a range of parties in uncertainty and in need of legal advice, potentially approachable through legal practitioner networking and marketing.

Vreeslik gives flight to legal profit…